Hello Shopify Community,
My name is Rupali and I recently launched my store Colourswink in March. We specialize in authentic Korean beauty products, but so far we haven’t received any orders. I would greatly appreciate it if experienced members could audit my store and share feedback on what might be affecting sales.
Store Link: www.colourswink.com
Contact Email: info@colourswink.com
I’m looking for insights on:
• Store design and user experience
• SEO and product visibility
• Marketing or conversion gaps
• Any technical issues you notice while browsing
Your guidance will help me improve and grow the store. Thank you in advance for your support!
Hey @Rupali_Meena I took a quick look at your store and everything looks fine. I think in terms of brand direction, you could definitely fine tune it a bit more. Regarding your product pages, I’d take a competitor brand that is big in your space and try to build your product page according to their structure (make it more skimmable, add social proof, upsells etc). Your product page is super important because this is where trust is made or broken with your customer.
Another thing I noticed was your header has low contrast which actually makes it hard to see once I add a product to the cart. The language selector is in that general area and it is distracting from the entire flow. I’d recommend moving it to a bottom right corner or bottom left instead so it does not distract from visual animation of a product being added to the cart. In addition, I’d also use a cart drawer if you have this option within your theme!
I just check your store and find some solid reasons of why your store is not getting any sales.
After implementing the feedbacks that shared below, you’ll definitly see the useful impact on your site sales.
No Social links: Social links are one of the most important element to build the trust with the customers. Without that your store feel not trustworthy. You must have the social profiles and link them in the footer of your website.
Product Page optimization: Optimizing the product page is one of the most important element to make sure customers can make the purchase without any trust issue. And currently product page is looking something weired.
Adding conversion focused blocks on the product page, icon text, payment icons can definitly increased the trust and sales.
Collection Page: Optimizing the collection page is one of the most important part. I see the current collection page is not optimizing for better conversion. Optimized it so that you can get most of the visitors that make the purchase.
By implementing the above suggestions you can definitly see the increment in your store sale.
If this was useful, don’t forget to like it and mark as Solution.
If you need help with optimizing the store, feel free to DM me.
I’d split this into a few separate checks instead of treating it as one broad store problem.
First, confirm whether the traffic has buying intent: where the visitors are coming from, what campaign/ad promise they saw, and which page they land on. If the traffic is broad, no amount of small theme tweaks will fix the sales issue.
Second, look at the product page like a first-time buyer: is the value clear above the fold, are shipping/returns and trust signals easy to find, and is there a clear reason to buy now?
Third, check the click path in analytics or a heatmap: landing page to product page, product page to add-to-cart, add-to-cart to checkout. The first big drop-off tells you where to focus.
If you share where most of the traffic is coming from and the main landing page, I can point to the first 2-3 places I’d check.