Hi, we sell products that customers can customize. This means that the product takes up to 2 weeks to produce, and we would need to send an email to the customer to let them know the status of their order.
Shopify is very stripped down in this regard and we haven’t found this option.
Our idea is as follows:
- Create custom email templates (about 3-4)
- Send these templates to the customer based on whether the order has the necessary tag.
Is there any way to achieve this? Alternatively, do you have any tips?
I would use a dedicated email software to send specific emails to customers. When I owned a Shopify store we used Klaviyo, and liked it a lot.
You can set up automated flows based on a variety of data points. Seems like your problem would be solved with that.
Another idea, if it’s ok for the email to send right away, just modify your order confirmation template (Settings > Notifications). Something like “If product sku = X then show some specific text in the email”.
I agree with JoesIdeas on this one. A CRM like Klaviyo coupled with Shopify Flow would be a powerful combination.
I hope this helps 
Hey there,
You can send bulk emails and update your customers about delays and other issues, like out-of-stock products, with Notify Rush. Using advanced filters, you can select specific tags, send updates to a specific group of customers, and update them.
Check Notify Rush from Shopify app store here: Notify Rush - Reduce support tickets with proactive customer notifications. | Shopify App Store
Thanks!