Hi, I’ve been researching through many posts to see what has worked for people in terms of SEO lately, especially with the AI theme everywhere. The thing is, I either find posts where many people say different things, or one that doesn’t adapt to my store, since I’m starting and running very small.
My question is for those who have been on the same situation as me: How to tailor and position blog posts so it actually gets views and starts sending traffic to my store, one that builds trust on the brand from both customers and Google?
This said, what should I include in them (descriptions, images, …)?
Feel free to also give me a review of the store, every little matters a lot to me, thanks in advanced!
Gaining the visitors and converting them into the buyer, is the thing that requires proper research and detail to attention.
Posting blog on the site is not enough. The most important thing is that you must write the blogs that adapt with your product categories.
Here is the simple trick. Let say you are selling shoes and you write blogs related to fashion products. The result will be the visitors will not be your targeted customers.
The best hack is to write the blogs where you link your product links and suggest them your products.
It’s fact that blogs are still working in term of getting more sales, but works only with proper stratigies.
The framing that helped me most was treating blog posts as bottom-funnel, not top. Most beginner SEO advice has it backward, suggesting you write broad content (fashion trends, lifestyle pieces) and hope traffic converts. For a small store starting out, that almost never pays back because the keywords are saturated and the intent is wrong.
What works better is starting from your product pages. For each top product, ask what someone would search if they already wanted to buy something like it but weren’t sure which one. “best X for Y” comparisons, “how to choose X”, “X vs alternative”. Those queries pull people who are 80% ready to buy, and your blog post’s job is to remove the last objection and link them straight to the product.
Practically: long enough to actually answer the question (1500+ words usually), one or two real product photos with descriptive alt text, internal links to the product and a related collection, and a clear schema (FAQPage if you answer questions, Article otherwise). Skip stock images.
What kind of products are you selling? The intent map is different for fashion vs supplements vs home goods.
I have two stores, one gets tons of sales with Google ads, and the conversion rate is over 4.5%, and the other gets just over 700+ sales per month with SEO, with conversion rate of 1.95%. To start small with SEO only buy Semrush, and SEO tool help help you find the best keyword that matches your business. Go Semrush keyword overviews and search for keywords releated to your business, then their show the KD which means the keyword difficulty, the higher the KD is the lower is the chance for ranking, on the behest the find the low KD keywords and which has searches over 100 and Search this is keyword on Google and see if their is low site ranking in top 5 pages, to find the low and high sites on the top 5 pages go google chroome extension and install The keyword surfer, Similarweb, and SEO Quake. These will show their ranking their backlinks, and also their organic traffic, If you find the keyword and saw that their is low site ranking then there is 80% chance of your site to rank for this keyword. Take the keyword and make some content on this, and add this keyowrd on meta title , description, and H2. Also you will see the FAQs on the side for keyword in Shopify try to add under the description, and install Schema AC Rich Snippet App from Shopify App store it will help you with FAQs and other Schemas. Once you have done this writting add this to Google search console and it will index it and you will see their the ranking and clicks plus impressions your get.
For a brand new store with no domain authority, even “best X for Y” keywords can be too competitive to rank for initially. The fastest way in is 4-5 word long-tail phrases where the search intent is very specific: look at the “People also ask” section when you Google your main topic. Those exact questions make good blog titles and are often much easier to rank for than broader terms.
Once you have a few posts live, add your site to Google Search Console and check the Queries report weekly. It shows which terms are getting impressions before you rank, so you know exactly where to focus next.
Hi @Comari, it looks like you are starting with SEO. This is a very good niche to be in!
You can (and should) start by checking all your important pages first, like your Home Page, Product List, Product Details, and Cart. Make sure these pages are organized correctly using heading tags (from H1 to H5).
For example, on your Home Page, your headings are a bit messy right now and don’t clearly show what your page is about. You should fix this first. You can find simple tools to check your SEO (like Titles, Descriptions, Headings, and Images) on the Google Chrome Web Store. Just search for “SEO” in the extensions search bar and try them out.
Next, you should learn about “YMYL” (Your Money or Your Life). Since your products are about health and medical care, you need to build strong trust with your customers. You must show them that you are a trusted authority or a real expert in dental care.
For your blog, health websites usually write articles based on real facts and advice from experts, like actual doctors. You should start from there.
Comari, took a look. Quick observations focused on the SEO + content angle since that’s what you asked about.
Your niche (oral care / teeth whitening) is YMYL like LitExtension said, which means trust signals carry more weight than they would in fashion or accessories. Before blog posts, the leverage is on your product pages and your About page. Specifically:
The “5k+” and “3,203” callouts on the homepage. Numbers without context read as filler. If those are customers or reviews, label them clearly. If they’re not real numbers, take them out, because YMYL shoppers notice.
With ~12 products in oral care, your blog should map 1:1 to product purchase questions, not industry topics. Searches like “is teeth whitening pen safe”, “water flosser vs string floss daily use”, “u-shaped toothbrush honest review”, “LED whitening kit at home does it work” pull people who are mid-decision and looking for a reason to commit. Each post links into the matching product. That’s bottom-funnel content where small stores can actually rank, because the intent is narrow and the answer requires real product knowledge.
Practical SEO fix on your homepage: there’s no H1, only H2s. The “THE SMILE OF YOUR DREAMS” line should be H1. That’s a 5 minute change in your theme and it helps Google understand what the page is about.
Skip paid keyword tools for now. For 12 products in YMYL, Search Console plus the People Also Ask suggestions Trii mentioned will get you further than Semrush at this stage.
What’s the main objection you’re hearing from people who don’t buy?
Comari, skip all of the AI or self promotion answers to your post, those are nonsense.
If you’re just starting out and want to get traffic through your blog - focus one one niche, get authority on that topic and you will start seeing traffic.
For example: teeth whitening. Then create one main post about It and many smaller posts (teeth whitening for kids, teeth whitening techniques, how often you should whiten your teeth) around It and link to It.
Do not write about everything, pick a really specific niche and write about It so search and AI engines give your website authority.
@Comari the niche-focus advice above is solid. A few things that are specifically relevant for a small oral care store right now.
Your category has a second audience beyond Google that most small stores are not thinking about yet: when people ask ChatGPT or Gemini “is LED teeth whitening safe?” or “what’s the best water flosser for sensitive gums?”, those engines need a store they can name with confidence. The stores that get cited are the ones with content that directly answers those questions in plain language.
The practical version for your stage: pick the two or three questions your potential customers ask before buying your most popular product. Write a post that answers each one honestly, links to the product, and includes your real experience with it. That content works for Google, but it also works as the kind of source AI engines pull from when someone asks those same questions in a chat.
One structural note on your store: make sure your robots.txt is not accidentally blocking AI citation crawlers like ClaudeBot, OAI-SearchBot, and PerplexityBot. Some default Shopify configurations or third-party apps block these. If they cannot read your pages, none of the content work matters for AI traffic. Easy to check at yourstore.com/robots.txt.
