SEO For A Small Candle Business

Ask Me Anything Q&A SEO Office Hours Repo
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Topic summary

A candle business owner seeks SEO guidance, asking about keyword strategy (long-form vs. short), ranking tactics, advanced techniques, and how to add tags/meta descriptions to product images in Shopify.

Key recommendations provided:

  • URL structure: Match URLs to target keywords (e.g., /soy-candle for soy candle collections)
  • Heading hierarchy: Use one H1 and one H2 per page, followed by H3s as needed
  • Collections: Organize by candle type/material (beeswax, soy, etc.) with general meta titles/descriptions
  • Product pages: Use precise, specific meta titles and descriptions
  • Technical SEO: Implement JSON-LD schema markup (suggested tool: TinySEO app)
  • Content strategy: Avoid keyword cannibalization between shop collections and blog posts; conduct keyword research first; provide value-driven blog content
  • Indexing: Use Google Search Console to ensure proper page indexing

An experienced candle shop owner offered to provide a personalized keyword audit if the original poster shares their website URL.

Summarized with AI on October 31. AI used: claude-sonnet-4-5-20250929.
1

Honestly I know the bare basics about SEO, just wondering what specific recommendations would you give to a small candle business, like should we be focusing on longform keywords? short keywords? What are the best ways to get our pages ranking in search results in general. Still fairly new to SEO, what are more advanced things we can do? How do we put in tags. or meta descriptions for our photos etc in shopify?

2

Hi there,

I hope you are fine. send me your Webpage, i ll make you a small report how i would proceed with the keywords.

my top 10 Rules:

  • use the right url for the right keyword. (soy candle collection → /soy-candle)
  • use on every page H1-H3, only use one H1 and one H2 Tags
  • use collection to differentiate between form/type/color (beeswax collection, olivewax etc) depends how you want to set up your store.
  • for collection metatitle and description be general (metatitle beeswax - Handmade)
  • for producct meta/metadescription be more precise, what is it exactly
  • implement json markup shema store → tinyseo app
  • dont cannibalize your shop collection with blogpost and same titles
  • make a keyword research first, to figure out what are people looking for
  • on blogpost, give value and key facts
  • use google search console to index right pages

i myself have a candle shop https://sternkerze.ch/ im glad to help you out if you need any help.

best wishes
Ali
Kerze