How can I best structure SEO meta tags for a multilingual Shopify store? Our website is in English, but we serve customers across Europe, especially in the Netherlands. How can I best optimize my SEO to reach these local markets?
The best structure for multilingual SEO is often having unique websites or URL structures for each locale. Using country-specific domains (like .de, .nl) is ideal but expensive. A second option is to use subdirectories (e.g., /en-ca/, /en-us/) and implement canonical tags to indicate the regional version. This is complex and not for beginners. Consider if the effort is necessary by analyzing traffic and conversion rates from your target markets. If expanding is a priority, you might need expert help. Google generally prioritizes regional URLs for specific regions over .com. For our full response, check out the recording of the stream. We answer your question at around 00;58;35:
