How should we be adjusting our SEO strategy to also optimize for GEO?
AI models (like ChatGPT or Google’s AI Overviews) rely on high-quality, consistent content. To show up, you need a strong Google Business Profile, excellent customer reviews, and actual text on your site—not just images of text (like flyers made in Canva). Frequency is key. You should maintain a content calendar and regularly post updates, events, and news. AI models often cite their sources, so the more “crawlable” your information is across the web (including social media), the better. A good exercise is to ask an AI about your products and see what it currently knows so you can correct any gaps in its knowledge.
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