Hi,
My website is https://aysiya.com. My mobile website is different to my desktop website mainly for navigation purposes. The content is different on each of the devices. What impact will this be having to my SEO performance, if any?
Thanks,
Lauren
Hello @Aysiya ,
Can you let us know which part of the content on your website needs to be fixed?
Hi,
When a user puts something in the search box the SERPs that come back will only be retrieved from mobile content. This means any content not in your mobile site won’t be found.
Therefore, If you have a responsive site, this should not be an issue, as desktop and mobile content should be the same.
Thanks!
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Important - Starting from July 1, 2019, Google primarily takes the mobile version of your content for indexing and ranking.
This can cause issues for those websites that have less content on mobile pages rather than on their desktop versions because algorithms are now programmed to evaluate mobile-first.
However, having the same or similar content does not have any issue regarding SEO rankings. What is important, is that your website pages should be optimized as per the mobile view.
“This move by Google is known as “mobile-first indexing”
Google made this change because mobile usage has exploded exponentially over the last 6-8 years and they felt it would be a better representation of the site for users in the SERPs to use the mobile version to evaluate a site’s rankings.
It will also help to reach a visitor to a quality website.
How to assure that your site is moved to Mobile-First?
You’ll find two new indicators in several reports:
1- Primary crawler used for specific reports
2- Chart annotation showing when your site was switched to mobile-first indexing
To learn more about mobile-first indexing, check the link below -
https://developers.google.com/search/mobile-sites/mobile-first-indexing
So when a user puts something in the search box the SERPs that come back will only be retrieved from mobile content. This means any content not in your mobile site won’t be found.
If you have a responsive site, this should not be an issue, as desktop and mobile content should be the same.
Note - Websites which are new to Google, are already set to mobile-first by default.
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