SEO in AI era for store

Ask Me Anything Q&A SEO Office Hours Repo
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Topic summary

The discussion centers on adapting SEO strategies for AI-powered search tools.

Main Question:
How to optimize a store’s visibility in AI search results.

Suggested Approach:

  • For ChatGPT specifically: Enable the ChatGPT crawler (OAI-SearchBot) to access the website
  • Implementation: Add the crawler to the store’s robots.txt file with an “Allow” directive

Status:
The conversation remains open-ended, with only one specific AI tool addressed. Broader strategies for other AI search platforms have not yet been discussed.

Summarized with AI on October 24. AI used: claude-sonnet-4-5-20250929.
1

How should we be modifying our SEO strategies to be ‘found’ through AI searches?

2

It depends on what AI tools are. If you are saying ChatGpt, you need to allow the ChatGPT crawler (OAI-SearchBot) to access your website. You can add it in store robots.txt file and set it as Allow, this shall work.