SEO: Keywords register for desktop but not mobile

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1

Hi Shopify Community

I’ve been working on my SEO for 4 months without much success with traffic.

For some reason, all the keywords I’ve added register for desktop but NONE for mobile.

I’m using the theme Ella and my website is www.companiongifts.com.au

Almost all my traffic is from Desktop users and hardly any for mobile users. And that is not the norm.

Can anyone please help?

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2

Use Google Search Console:

Go to Performance > Search Results

Click + New > Device > Select “Desktop”

Check your ranking keywords

Do the same for Mobile → Compare which keywords are missing.

If mobile is missing important keywords, check if content is hidden on mobile (some Shopify themes hide text)

3

Yes. Hence my question to the Shopify Community…

4

Hey @Companiongifts ,

Try optimizing your website for mobile and then monitor the performance. Here are some recommendations:

  • Ensure Consistent Content Across Devices: Maintain identical content on both desktop and mobile versions to avoid duplicate content issues.
  • Prioritize Above-the-Fold Content: Position essential information and calls-to-action above the fold on mobile devices to capture user attention immediately.
  • Adopt a Mobile-First Development Approach: Develop your website with mobile users in mind first, then scale up for desktop versions.
  • Avoid Overloading Mobile Screens: Limit the number of navigation options on mobile.
  • Optimize Page Load Speed: Ensure your website loads quickly on mobile devices to reduce bounce rates and improve user satisfaction.
  • Implement Touch-Friendly Design: Design buttons and links that are easy to tap on mobile screens.
  • Avoid Forced Registrations: Allow users to explore your site without mandatory registration.
  • Use Scalable Images: Utilize images that adjust to different screen sizes to maintain visual appeal.
  • Ensure Mobile-Friendly Content: Use legible font sizes and break content into short paragraphs to enhance readability on mobile screens.
  • Test Across Multiple Devices: Regularly test your website on various mobile devices to ensure consistent performance and user experience.

Hope this resolves your issue!

7

Thanks for your reply Shanthi

  • Ensure Consistent Content Across Devices: Maintain identical content on both desktop and mobile versions to avoid duplicate content issues.

Shopify themes are template where you add or drop the content in to one place. And then you can view how it looks on a desktop vs a mobile device. I haven’t created 2 versions of it because I don’t need to.

So how is this relevant please?

8

You can have different content for mobile and desktop by adding CSS (involves making changes in the code).

Hence, I suggested to maintain consistency with the content.

Hope this cleared your confusion!