We sell fishing tackle and have gotten most of our traffic from word of mouth locally. I wanted to get tips and tricks on SEO for Shopify stores. What content is best to add, how do you create titles/tags for theme pages, and how do you access the robots.txt file that is automatically created? Thanks so much!
In terms of SEO, the best content to add is high quality text content. One of the best things to do is use an SEO tool like SEMrush and/or Google Search Console to look into what people are searching for - I’m not an expert on these tools personally, and our SEO specialist isn’t on hand for me to ask so I can’t tell you too much about them but the general idea is to write articles and product pages that answer the most common questions..
As for how to create titles and tags, Shopify shares some great information here:
https://help.shopify.com/en/manual/promoting-marketing/seo/adding-keywords
Generally speaking, you shouldn’t need to access the robots.txt file but, if you do, Shopify outlines how on this help page:
https://help.shopify.com/en/manual/promoting-marketing/seo/editing-robots-txt#edit-robots-txt-liquid