Can you please share how Shopify optimizes SEO on behalf of its customers, and how customers can better optimized their SEO. Thank you.
Hi, I’m not sure what you’re referring to in regard to the data sets. Shopify does make it fairly easy to start out strong. Just fill in everything, including product/collection/meta descriptions, etc. Our SEO expert, Christina, also added some advice to another comment that I’ll share here:
“Some extra things you can do to drive more organic traffic outside of Shopify is to look at websites outside of your own. Look at third-party websites like directories or communities centered around your industry. Get involved there, make a listing for your business in the directories, and consider partnering with them with an article that links back your Shopify store.
You’ll also want to get a Google Business Profile up as soon as you can. Collecting reviews and making sure your social accounts are properly linked to will help with local SEO performance. You can also include any extra services you offer outside of the products you sell.”