Can you share simple starting points for beginners using SEO. Is there a tool through Shopify that can assess my website and give pinpoint recommendations?
I’d recommend checking out the recent SEO Beginner Tutorial that we recently published on the Learn With Shopify YouTube channel. LearningSEO.io is really helpful too and has free learning resources.
There are plenty of SEO apps for Shopify, but honestly a lot of things you need to know revolve around keyword strategy, which most/all of those apps won’t really help you with. You need to figure out what keyword strategy makes sense for your business. I’d focus on building that keyword strategy and reflecting that in the collection pages, product pages, and blog articles you decide to build.