SEO Questions for Kyle

Are product descriptions and category descriptions generated from ChatGPT effective in optimizing store SEO on Shopify? Do they have any impact at all?

To optimize our SEO for alt text, can we use AI, or is it better to write each one of these one by one?

What are the best free or paid SEO tools I should use for Shopify that are really effective?

We know that backlinks are really important. What would be the most cost effective way to generate backlinks?

After setting up our search keywords on our google search ads, how long do I have to run the campaign for it to start taking effect (e.g. leading to more conversions)?

Our shopify store sells medical scrubs and lab coats for healthcare workers. We’re an online retailer originally based in South Korea trying to break into the U.S. market. Our customer base are doctors, medical students, and nurses that like to shop for unique designs and quality clothes at a reasonable price. What is the best framework for me to follow when creating new pages (blogs, product pages, etc.) to attract potential customers as they’re shopping online?

AI content can be fine as long as it’s still useful to humans.

AI is fine for writing alt text as long as it’s accurate.

Here’s a focused plan for your medical scrubs store:

Essential Free Tools:

  • Google Search Console
  • Google Analytics
  • Google Keyword Planner
  • Ubersuggest (free version)

Worth Paying For (pick one):

  • Ahrefs
  • SEMrush

Content Framework:

  1. Product Pages
  • Fabric details
  • Sizing for US market
  • Care instructions
  • Hospital compliance info
  • Real-life photos
  1. Blog Topics
  • Scrub fitting guides
  • Hospital dress codes
  • Care/maintenance tips
  • Style guides by specialty
  • Student buying guides

Cost-Effective Backlinks:

  • Medical student blogs
  • Healthcare influencers
  • Nursing school resources
  • Professional associations
  • Medical news sites

Google Ads Tips:

  • Start with 3-month minimum
  • Target specific specialties
  • Focus on unique features
  • Highlight quality
  • Use medical terminology

Build trust by showing you understand healthcare professionals’ needs. Your quality angle could be a strong differentiator.