Hi there and thank you for participating today.
Can you please helpa? Our web site click here not listing url used to enjoy top rankings across keywords that mattered for us, generally around carpet protection film and variants of this plus a few other products.
Can you tell me?
Thank you!
Hi @peakay
I believe that your biggest issue is keyword cannibalization. You have multiple pages, including your main product page, homepage, and older informational pages, all competing for the exact same term: “Carpet Protection Film.”
This confuses Google and forces it to split your ranking power across several weak pages, rather than ranking one strong page at the top.
Take the useful text from those older informational pages (like /pages/plastic-carpet-protection) and move it onto your main Product Page description. Once the content is moved, set up 301 redirects from the old pages to your Product Page.
Hope this helps!
Thank you. I thnk these were set up as “doorway” pages a long time ago to help attact those kw searches and have internal linking to the product page to give it more juice. Bad idea now?
May I ask what else do you see? Beyond this, what 1-3 things would you do?
Thanks.
Ah, Google now classifies pages created solely to funnel traffic for specific keyword variations so this can be a bad idea. If a user clicks different results but lands on nearly identical content, it lowers your entire site’s quality score. You should consolidate these into one high-authority “Ultimate Guide” page that covers all these use cases, which will rank significantly better than scattered, thin pages.
I would recommend checking your Core Web Vitals, specifically your mobile load speed and visual stability (Cumulative Layout Shift). Legacy sites often suffer from “code bloat” where elements jump around as the page loads. You can do so for free via: https://pagespeed.web.dev/
Hope this helps!
David from SearchPie