Hey, thanks. We are selling through online store and social media, Google and Youtube are not connected. We are using the Simprosys app for the feed to the Merchant Center.
Topic summary
Store owners report a persistent issue since March 2023: sessions have increased significantly while conversion rates have dropped dramatically (from ~2% to below 1% in many cases). The problem appears concentrated at checkout, where more customers reach the payment stage but fewer complete purchases.
Key observations:
- Multiple merchants experiencing identical patterns starting March 8-March 2023
- Issue persists despite implementing free shipping, discounts, and site improvements
- Shopify Analytics shows inflated session counts not reflected in GA4
- Some customers report checkout failures, but owners cannot replicate the errors
- Conversion data temporarily disappeared from Shopify’s reporting
- Bot traffic spikes observed from various countries
Troubleshooting attempts:
- Testing across multiple devices and browsers
- Hiring developers to audit code and apps
- Investigating GA4 migration issues, SEO changes, and payment gateways
- Checking for JavaScript errors and app conflicts
Shopify’s response:
Support provides generic answers and emphasizes their business model depends on merchant success. They suggest checking abandoned carts, shipping rates, and discount strategies. One moderator mentions Google indexing analytics URLs as a potential cause.
Current status:
No resolution found. Several merchants, including Shopify Plus users doing $1M+ annually, are considering migrating to other platforms due to lack of actionable support and ongoing conversion issues.