I’m about 4 months into ecom and i need some tips on bringing visitors to my store. What ads platform works best, what angles, how aggresive should the marketing be?
Hello Patcascristi, thank you for your question in the FeedArmy AMA Event.
As I focus only on Google Shopping, the angle will be related to Google Ads.
So my recommendation does depend a little on what you are selling, as every strategy will be different. But I would for the purpose of cost cutting, setup performance max with no ad assets, and if you are the brand owner selling your own brands, exclude the brand from your PMax campaigns.
See: https://www.youtube.com/watch?v=z6VhX7MqIgY
And https://www.youtube.com/watch?v=4saYMkfG0NM
Then setup a standard shopping campaign using an advanced strategy to target your branding. Here is an explainer: https://www.youtube.com/watch?v=CiRIDzRrHno
And setup branded, dynamic and relevant text ads.
If you are a brand owner, also consider testing demand gen ads.