A user seeks guidance on tracking form submissions as conversions in Google Ads, expressing frustration that Google’s plugin doesn’t include this functionality by default.
Proposed Solutions:
Google Tag Manager (GTM) approach: One responder explains that form submission tracking requires GTM setup with a custom JavaScript snippet that pushes a DataLayer event when users reach the thank-you page. Screenshots showing Gravity Forms listener code and tag firing examples are provided to illustrate the implementation.
App-based alternative: Another contributor recommends using a dedicated Shopify app (Nabu for Google Ads Pixel) as a simpler solution that doesn’t require coding knowledge. This app connects directly to Google Ads accounts, tracks multiple conversion events (purchases, add-to-cart, checkout), and handles enhanced conversion tracking while preventing duplicate or missing values.
Key Consideration: The manual GTM method is free but technically complex, while the app solution offers easier setup for non-technical users. The discussion remains open with offers for additional setup assistance.
Can someone point me in the direction of how to setup conversions for form submissions?
I actually cant believe that the google & youtube plug in doesn’t set this up… its kinda irresponsible to not include a form submission as a conversion.
Anyway i want to track them in Adwords if possible, i don’t currently use a tag manager, but i guess i would if it would give me the ability to track submissions.
Thanks in advance,
Simon
Hi Simon,
Thanks for your query.
Could you please share your website URL? I would love to check.
Form submission tracking is a custom event that can not be tracked using google and youtube app. To track the event you would need to consider google tag manager GTM .
A javascript snippet will push a datalayer event when someone submits the form and reaches to thank you page.
which form are you using?
Kind Regards
Hi AusSimon,
I would recommend you use an app for this. Doing it the manual way through GTM, while free, can be slightly complex if you don’t have basic coding knowledge.
You can try using Nabu for Google Ads Pixel. It’s easy to set up, all you have to do is just connect your Google ads account–you can add multiple Google ads accounts to track the conversions of different ad campaigns. Manually add pixels is supported too.
It tracks events like purchases, add to cart, and begin check out.
It fixes duplicate or missing conversions values and track enhanced conversions as well.
Let me know if you need any help with set up 
