Setting the variant in an email

Shopify Discussion

Topic summary

Selecting a specific product variant in a Shopify email campaign so the email previews/links show that variant rather than the default first variant. A variant is a product option (e.g., size/color) that can have its own image and price.

Current behavior observed:

  • The email pulls whatever variant is listed first on the product, not a chosen alternative (e.g., the 2nd variant).
  • While a specific variant image can be chosen for the email, the variant’s price does not update accordingly and still reflects the default variant’s price.

Constraints and considerations:

  • Reordering variants in the product would change the default, but the poster wants to keep the existing variant order for other reasons.

Status and open questions:

  • No confirmed solution shared yet.
  • Open asks: how to force a specific variant selection in emails and ensure both image and price match that variant.
Summarized with AI on January 25. AI used: gpt-5.
1

Is it possible to select a variant when sending an email advertisement?

We noticed that whatever variant is first is what comes up in the email. However, we want to use the 2nd variant. in the email. We could just edit the product and swap the variants, but there is a reason we want them the way they are.

1 Like
2

Is there a solution to this? It appears you can select specific variant images, but it does not select the price.