Why this happens: Shopify sends emails on behalf of the store to comply with DMARC (an email authentication policy to prevent spoofing), so the via shopifyemail.com attribution is added.
Key limitation: You cannot authenticate a personal @gmail.com address (no custom domain). Therefore, you cannot remove the via label when using generic Gmail.
How to remove it:
Use an email address on your own custom domain (set up email hosting for your domain).
Authenticate that domain for Shopify email sending (DNS records like SPF/DKIM per Shopify’s guide).
Another participant notes to include your hosted email provider in your SPF record and provides an example SPF entry for the store’s sending address.
Resources: Shopify help doc on email hosting and setup (link provided).
Status: Clear guidance provided; resolution requires switching to a custom domain email and authenticating it. Using personal Gmail remains unsupported for removing the via label.
Hello, I am testing notification emails sending to customers myself. I’m using @gmail.com instead of my own domain.
I changed sender email address in setting>notification tap and verified it. But when I send test email, the sender still shows myemailaddress@gmail.com via shopifyemail.com. I want to remove “via shopifyemail.com”. I know in order to remove that, I need to authenticate my domain. But I couldn’t find the information about how to authenticate my google personal account which isn’t using own domain. If anyone know how to remove “via shopifyemail.com” at the end of my email address, please let me know.
The “viashopifyemail.com” attribute is added by Shopify to meet DMARC policies and prevent your emails from being marked as spam. is because Shopify sends the emails on your behalf.
If you want to remove “via shopifyemail.com”, you would need to set up email hosting with your own custom domain and use an email address associated with your domain, not a generic Gmail address.