Our company manufacturers and sells to three separate wholesale channels and one retail. What is the best way to set up Shopify to handle the selling to these different groups?
Topic summary
A manufacturer selling to three distinct wholesale channels plus retail is seeking advice on structuring their Shopify setup, as each channel has different product mixes and pricing.
Suggested Solutions:
- Shopify Plus with B2B features: Enables custom pricing per customer group and wholesale management within one store
- Separate stores: One for retail, one for wholesale, using apps like Wholesale Club or B2B Wholesale Solution for tiered pricing and access restrictions
- Third-party inventory tools: Apps like Qoblex or Stocky to sync inventory, orders, and pricing across multiple channels
- Shopify Markets: For managing different customer segments with distinct pricing structures
Key Challenge:
The company currently uses three separate Access database-driven websites for their wholesale buckets, each with unique product offerings and pricing. The discussion remains open with participants offering various technical approaches but no final decision indicated.
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Hi @CraigMG
The best approach depends on how distinct your pricing, inventory, and ordering processes are for each channel. You could use Shopify Plus with B2B on Shopify to manage wholesale and retail customers within one store, offering custom pricing per customer group.
Alternatively, for a lower-cost option, you can create separate Shopify stores, one for retail and one for wholesale. Using apps like Wholesale Club or B2B Wholesale Solution, you can apply tiered pricing, minimum order rules, and restricted access to wholesale customers within a single store.
If inventory needs to be separated, consider using Shopify Markets or a third-party inventory management tool like Stocky to track stock across channels
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What do you want to setup?
The difference price between retailer and wholesale?
Also, difference price for each channel?
Since you’re selling to multiple wholesale channels and retail, Shopify alone might not be enough to handle everything efficiently. Shopify Plus offers wholesale pricing and customer tags, but it has limitations when it comes to managing inventory and orders across different groups.
A better option? Qoblex. It syncs inventory, orders, and pricing across all your sales channels—including Shopify—so you can manage wholesale and retail seamlessly from one place. Plus, it comes with a B2B eCommerce Platform built for wholesalers, making it easy to set up custom pricing, bulk ordering, and more.
Everything is different. The product pricing is obviously different between wholesale and retail. However we have three different “buckets” of wholesale customers that have different product mixes and pricing so we currently send them to three different Access database driven websites.
Managing multiple wholesale channels alongside retail operations on Shopify can be streamlined by leveraging its multi-channel selling features. Integrating various sales channels—such as online marketplaces, social media platforms, and in-person sales—allows you to synchronize inventory and orders across platforms, ensuring a cohesive experience for both wholesale and retail customers. This approach not only expands your reach but also enhances operational efficiency. For a comprehensive guide on setting up multi-channel selling with Shopify, DM me or click on the let chat