Settings of Notifications in Shopify admin profile

Start a Business
,

Topic summary

Main issue: Admin seeks help because standard Shopify notifications (e.g., abandoned cart, payment reminders) are not sending, and emails from the Shopify Email app only reached some customers. They also ask why to use the Shopify Email app if standard notifications exist.

Key clarifications:

  • Standard notifications are transactional and configured in Settings > Notifications. They send automatically when specific triggers occur (e.g., cart abandonment, purchase), assuming they’re enabled and email settings are correct.
  • The Shopify Email app is for marketing (promotions, newsletters). It’s used to manually create campaigns to selected customer groups, complementing—but not replacing—transactional notifications.

How they work:

  • Transactional: automatic, event-triggered messages to individual customers.
  • Marketing: scheduled or on-demand bulk/segmented campaigns for engagement beyond transactions.

Status/outcome:

  • Guidance provided to verify enablement and email configuration. No detailed troubleshooting of delivery issues (e.g., segmentation, bounces, or suppression) was discussed. The sending problem remains unresolved/ongoing.
Summarized with AI on December 13. AI used: gpt-5.
1

Hello! Please help me understand how to use notifications in admin. There is I can choose to send abandoned cart email, payment reminder and others but they don’t send. Can I set up them for sending for my clients?

I also try to use Email Shopify app. Emails from this app were sent part of clients.

Please tell me for what Email Shopify app if we have standart shopify notifications? How these standart notifications work?

2

Hi @AnnaV

Shopify Admin Notifications:
Standard notifications like abandoned cart emails or payment reminders are set up in the Shopify admin under “Settings” > “Notifications.” To ensure they send to customers, you must verify that they are enabled, and that the email settings are correct. Shopify’s standard notifications work automatically based on certain triggers, such as when a customer abandons their cart or makes a purchase.

Email Shopify App:
The Shopify Email app is used for marketing purposes like promotional emails or newsletters to engage customers beyond transactional notifications. Unlike standard Shopify notifications, which are triggered by customer actions, the Shopify Email app allows you to manually create and send campaigns to specific groups of customers. It’s ideal for building ongoing relationships, whereas standard notifications are more transactional.

If you have other questions, please feel free to ask, and I will get back to you soon.

Best regards,
Daisy