Setup automated follow-up email on purchase of products from specific collection

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Topic summary

A merchant seeks to automatically send follow-up emails to customers who purchase from a specific product collection (Original Art), containing shipping details, insurance information, and address verification reminders.

Initial Challenges:

  • The original poster struggled to find the right automation settings within Shopify’s native tools
  • Early suggestions to use Shopify’s Post Purchase Thank You app didn’t fully address the collection-specific requirement

Working Solution (Community-Verified):
Multiple users confirmed success using Shopify’s built-in Marketing Automations:

  1. Create a marketing email template in Shopify Email app
  2. Navigate to Marketing → Automations → Create Custom Automation
  3. Set trigger: “Order Created”
  4. Add condition: Order → lineItems → name “includes” [product name]
  5. Add action: Send Marketing Email (select template)

Current Limitations:

  • The solution requires adding products individually by name rather than selecting an entire collection at once
  • Critical issue: Emails only send to marketing subscribers, not all purchasers—causing failures for non-subscribed customers
  • Several users report the same subscriber-only restriction prevents sending transactional/instructional emails

Status: Partially resolved for basic use cases, but the marketing subscription requirement remains an unresolved blocker for sending order-specific instructions to all buyers.

Summarized with AI on November 2. AI used: claude-sonnet-4-5-20250929.
4

I found the Shopify Post Purchase Thank You app on my dashboard, along with abandoned checkout, and a few more in the marketing section on the dashboard.

If not there then try home and scroll down. There are often new app offers. These were all Shopify free apps which I found very easy to use and edit.