Shared rich link on Whatsapp doesn't show og image

Shopify Discussion

Topic summary

Main issue: WhatsApp (mobile and web) does not display the Open Graph preview image (og:image) when Shopify store links are shared, despite rich link previews working elsewhere.

Observed behavior:

  • Title and description sometimes appear, but the preview image is missing on WhatsApp.
  • Slack, Discord, Google Keep, and Facebook’s Sharing Debugger correctly fetch and show the image.
  • Links include URL parameters, which are believed not to be the cause.

Steps already taken:

  • Verified schema/meta tags, image size and ratio.
  • Tested across different browsers/devices and cleared caches.
  • Used Facebook Sharing Debugger successfully.

Suggestions raised:

  • Check for duplicate or repeated social meta tags that might confuse parsers.
  • Consider submitting a support ticket on Facebook/Meta forums given WhatsApp’s shared infrastructure.

Status:

  • Multiple users report the same issue.
  • No confirmed fix or workaround shared; discussion remains open and unresolved.

Key terms:

  • og:image: Open Graph tag that defines the image used in link previews on social platforms.
Summarized with AI on January 1. AI used: gpt-5.
1

Hey!

Our client’s business model is based on sharing store links via Whatsapp as the only way to visit the store.

Therefore, having good looking rich links is a must. Unfortunately, Whatsapp (mobile & web) doesn’t display the preview image (og:image) when a link is shared.

We have checked the schema several times, checked image size and ratio, used the facebook debugger (wich does fetch and display the image). I also emptied cache / tried on different browsers and devices when testing.

The links have a parameter attached, but that shouldn’t be problem, afaik. The title & description works most of the time (also not always). In every other tool, the rich link works as intended (like slack, discord or even google keep), it’s only Whatsapp for some reason.

Any ideas? Our clients and us are getting really frustrated :confused:

2

I have the same issue

3

Are the social meta tags repeated? Did you try to submit a ticket on Facebook forum?

4

Are you able to fix this Danyil? Mind sharing the solution?