Congratulations on launching your Shopify store, @Victoria_Watson ! I saw on your About Us page that you have been successfully selling on Etsy as well. It sounds like you really enjoy what you do, and it’s exciting for your business to have it’s own website!
I know that marketplaces like Etsy can be very helpful in bringing traffic to your products through the use of keywords. I’m curious to know whether you’ve been doing any marketing to draw in additional traffic. Is Labelstone on social media? If you do have social media pages, you can link them in the footer of your website.
This guide may come in handy for ideas on bringing visitors to the store: 21 Real Ways To Drive Traffic To Your Website.
Once you start seeing some visitors coming to the store, I think it might be helpful to add a drop-down menu to your home page. I see that the Catalog menu item leads to all products, but it could be a drop-down menu that includes all of the categories listed on your home page along with a “Shop all” option. Including these categories in two places gives customers a better chance of finding what they’re looking for. You can also add a footer menu that includes your Contact, About Us, and Refund Policy pages.
Lastly, it might be worthwhile to invest in a custom domain. Domains can be purchased directly through your Shopify admin, or from a third-party provider that you can then connect to Shopify. Having a custom domain (like labelstone.com rather than labelstone-2901.myshopify.com) can make the store look more professional.
I hope that helps! If there are any changes here that you’re interested in applying, please let me know if you have any questions.