Shopify Add to Carts Analytics not tracked properly

Technical Q&A

Topic summary

A Shopify store is experiencing inaccurate Add to Cart (ATC) analytics tracking since February 2025. The reported metrics are illogical—showing 1% ATC rate but 5% checkout reach and 4.5% conversion rate, which is mathematically impossible since customers must add items to cart before reaching checkout.

Current Status:

  • Multiple support contacts have not yielded solutions or identified root cause
  • Issue remains unresolved
  • User is seeking others with similar experiences and potential fixes

Follow-up:
User inquires about alternative tracking apps that might provide accurate data.

Summarized with AI on October 28. AI used: claude-sonnet-4-5-20250929.
1

Our shopify store isn’t tracking the add to carts properly!

The data shown do not make any sense - for example: ATC 1%, reached checkout 5%, CVR 4.5%

This has been happening since February 2025

We reached to the supports hundreds of time and we didn’t get any real solutions or root cause.

Is someone else facing this issue? if so, have you found a solution?

2

oh .. thank you for getting back!! What app are you using? Is the tracking accurate?