Shopify Analytics Not Tracking Checkout Conversions – Orders Created but CRO is Always 0%

Hello,

We are experiencing a serious technical issue on our store.

Orders are successfully created, but Shopify Analytics is not tracking conversion rate (CRO), checkout_completed events, or sessions.

This issue has nothing to do with the cookie banner, because:

  • Customers complete checkout successfully

  • Orders appear normally in Shopify Admin

  • Our other Shopify stores (with the same setup and no cookie banner) track CRO with no issues

  • Only this store always shows 0% conversion rate

This indicates a tracking pipeline issue or an analytics event processing problem on the order status page.

Shopify support keeps referring to cookie consent, but technically this does not explain why checkout_completed and CRO events never reach Shopify Analytics.

We need this to be escalated to Tier-2 Technical Team.

Please check the backend analytics_events logs for this store and verify if the tracking pipeline is failing to process purchase/conversion events.

Support Ticket Number: (62004097)