Lately Our analytics data is not accurate, it is not showing adds to cart or checkouts initiated, so that the data is not going to Facebook ads which is costing us a ton of money in wasted ad spend. The ads cannot optimize as the data is not coming from Shopify in a timely manner and in most cases not at all. I have tried removing any recent apps and reverting to an older version of the site but the issue seems to be with Shopify. This has been going on for more than 4 days and has caused us so much money in non performing ads. Shopify is saying 24-48 hours which is ridiculous on top of the already 120 hours that has already past. We are using a site recording app and that actually shows the site activity fairly accurately. Any advice will be appreciated, is there anyway to work around this and get our info analytics not from Shopify.
Topic summary
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Shopify’s analytics have been inaccurately tracking key conversion events (Add to Cart, Checkout Initiated) for over 4 days, with data delayed or missing.
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Missing event data is not passing to Facebook Ads, blocking optimization and driving wasted ad spend due to lack of timely conversions.
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Troubleshooting done: removed recent apps and reverted to an older site/theme version. Issue persists, leading the poster to suspect a Shopify-side problem.
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Shopify support advised a 24–48 hour wait, but ~120 hours have already passed without improvement, heightening urgency and business impact.
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A separate site recording tool shows user activity fairly accurately, implying the problem is specific to Shopify’s analytics/event tracking layer.
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The poster requests advice and potential workarounds, including ways to collect and transmit analytics without relying on Shopify.
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Status: unresolved, no confirmed fix or alternative solution identified yet.