Shopify Analytics, odd information

Shopify Discussion

Topic summary

A Shopify store owner is questioning the accuracy of their analytics data, noting several suspicious patterns:

Anomalies identified:

  • 351 sessions from “Direct. None. Council Bluffs” in April
  • 1,000 hits from a remote German town at Christmas (despite being a local company)
  • Zero Instagram traffic recorded all year

Current status:
Another user confirms experiencing similar issues, reporting nearly 2,000 sessions from the same location in a single day. They are opening a support ticket with Shopify and plan to share any feedback received.

The discussion remains open, with no resolution yet on whether this represents bot traffic, analytics errors, or another technical issue.

Summarized with AI on November 1. AI used: claude-sonnet-4-5-20250929.
1

Hi there

I’m trying to figure out where my traffic is coming from, but I think the results are odd.

For example, last April I have 351 sessions from

‘Direct. None. Council Bluffs’

Or at Christmas, I have a thousand hits from a remote town in Germany - we are a local company.

Not one hit all year came from Instagram, which I find odd.

How accurate is this information please?

Many thanks

Katie

2

Same here ! Yesterday alone we had nearly 2k sessions from that location. We are raising a support ticket and will share feedback