Shopify bulk emails not getting to @gmail accounts

Shopify Discussion

Topic summary

A Shopify store is experiencing delivery issues with bulk promotional emails sent through Shopify’s native email service, but only to Gmail addresses. Order confirmation emails reach Gmail accounts successfully, and promotional emails deliver properly to non-Gmail domains.

Technical details:

  • DMARC settings have been configured according to Shopify documentation and appear to be working correctly (confirmation emails are being received)
  • The sender email address has been validated in Shopify
  • Emails are only being sent to opted-in customers, not the entire customer base

Suggested solution:
One community member recommended trying Omnisend as an alternative email service provider, referencing a related thread about bulk email limitations.

Current status:
The issue remains unresolved, with the store owner seeking additional suggestions for why Gmail is specifically blocking these promotional emails while allowing transactional messages through.

Summarized with AI on October 28. AI used: claude-sonnet-4-5-20250929.
1

My client has just started using the Shopify email service to reach customers with promotional offers and new product announcements. They noticed that test emails to domains other than gmail.com went through properly but any test emails to gmail.com never get delivered.

Customers who use gmail for their email accounts have mentioned that they are not seeing any emails of a promotional nature from the client but are receiving order confirmation emails properly.

The DMARC settings for the client domain have been entered per the available documentation and I set the DMARC string to send a confirmation email, every time DMARC is updated at a provider. Those emails are coming back to the client, so I believe that DMARC is set up properly.

Does anyone have any suggestions why bulk emails to the gmail.com domain are not getting through. The client sending email address has been validated in Shopify.

Thank you

Ross Chevalier

2

Hello there @DRChevalier The reply in this post here could be very helpful for you https://community.shopify.com/topic/1651932

The suggestion of trying out the Omnisend tool is one I also co-recommend.

3

Thanks kindly for the tip. Unfortunately, the client is only trying to send emails to customers who have opted in not all customers and the only issue is for customers with gmail.com addresses.

Ross