Shopify Channel App Tag in Google Tag Manager never detected but app shows setup correctly

Shopify Apps

Topic summary

Issue: A “Shopify Channel App” tag appears in Google Tag Manager (GTM) but shows no data received. The store’s Google & YouTube Shopify app reports being set up and connected correctly.

Context: GTM is used to deploy and monitor tracking tags. The Google & YouTube app is Shopify’s integration for Google services (e.g., ads/analytics). The discrepancy raises concerns about whether the GTM tag is redundant.

Key questions:

  • Is the “Shopify Channel App” tag necessary if no data is recorded?
  • Can it be safely deleted without affecting Google/YouTube integrations?
  • Why was this tag created in GTM in the first place?

Latest input: Another participant reports the same unexplained “Shopify Channel App” tag.

Status: No solutions or confirmations provided. No actions decided. The thread remains open with unanswered questions and no confirmed impact of deleting the tag.

Summarized with AI on January 4. AI used: gpt-5.
1

Hi,

I’ve been doing some work trying to increase my site speed.

Whilst checking Google tag manager I’ve noticed I have a tag that it says is for “Shopify Channel App” but there has never been any data received by Google.

The Google & Youtube app in Shopify shows everything is setup and connected correctly so unsure whether I can just delete this tag as it appears to be redundant.

Does anyone have any experience with something similar?

Thanks.

1 Like
2

The same for me here. I am not sure why I have a “Shopify Channel App” tag created.