As a Shopify Collective supplier, I’m experiencing a significant issue with how shipping performance metrics are calculated and displayed on the Collective supplier dashboard. My store serves two distinct customer types — retail and wholesale — with fundamentally different fulfillment timelines: retail orders ship within 3–5 days, while wholesale orders operate on a 2–3 week fulfillment window by design. There is currently no way to separate these two order types within the Collective shipping performance metrics, which means my wholesale lead times are dragging down my on-time fulfillment and on-time delivery rates, making my overall metrics appear worse than they actually are for Collective-relevant orders.
This is more than an inconvenience — these blended metrics are used by Collective retailers to evaluate me as a supplier partner, and they do not accurately reflect my performance on Collective orders specifically. I’ve confirmed through Shopify analytics that my Collective orders actually ship and deliver faster than my store average, yet the dashboard presents a misleading picture. I’m requesting that Shopify add the ability to either exclude specific order tags (e.g., wholesale orders) from supplier performance metric calculations, or provide a Collective-scoped view that reflects only the orders relevant to the partnership. This is a meaningful product gap that directly impacts supplier reputation and retailer trust within the Collective ecosystem.
The reason there’s no split is that Collective scores you at the supplier level across every Collective order, and from Shopify’s side a Collective order is just a Collective order. It has no idea one line is your 3-5 day retail lane and another is the 2-3 week wholesale one. The metric keys off when Shopify expects fulfillment versus when you mark it fulfilled, and Collective doesn’t expose a per-order SLA you could set for the wholesale ones.
So honestly this is feature-request territory and worth filing, because the segmentation just isn’t there today. The only real mitigation I’ve seen is not running both lanes through the same Collective supplier profile if the wholesale window is dragging your standing enough to matter.
One thing worth checking first though: are those wholesale orders actually flowing through Collective, or are they direct/wholesale-channel orders that shouldn’t be counting toward Collective metrics at all? If it’s the latter, the fix is the order source, not the metric. What’s the volume split between the two?
My understanding is that Shopify is NOT segmenting out Collective orders for these new metrics. The metrics are based on my entire set of orders fulfilled. That’d be fine IF there were a way to assign different fulfillment times to different listings… then I’d simply apply the 2-3 expected ship time to all my wholesale products. My metrics would then accurately show that I provide excellent shipping practices.
I think this is a valid concern. If the supplier performance metrics are intended to help Collective retailers evaluate fulfillment reliability, they should ideally reflect Collective orders only, not a blended average across all order types with different service-level expectations.
In your case, wholesale orders have intentionally longer lead times, so including them in the same calculation creates a misleading picture of your performance as a Collective supplier. That could influence retailer decisions even though your actual Collective fulfillment is meeting expectations.
A Collective-specific performance dashboard, or the ability to exclude tagged orders (such as wholesale orders) from these metrics, would make the reporting much more meaningful. Even allowing merchants to filter metrics by order type or sales channel would be a significant improvement.
I’d encourage you to submit this as a feature request through Shopify Support as well. It seems like a reasonable enhancement that could benefit other suppliers managing multiple fulfillment workflows from the same store.
I think that’s a reasonable request. If Collective retailers are evaluating suppliers based on those metrics it makes sense that the dashboard should reflect Collective order performance not a blended view of every order in the store.
A filtered or Collective specific performance view, or even the ability to exclude tagged order types such as wholesale would provide a much more accurate representation of supplier performance.
Hopefully Shopify considers this, as it seems like a valuable improvement for merchants serving multiple fulfillment workflows.