Shopify really needs to change this…very archaic. Come on Shopify team, step it up! It’s an easy fix…just do it.
Topic summary
Merchants are requesting the ability to customize the subject line of emails generated by Shopify’s contact form, which currently defaults to “New customer message on [date/time].” This generic subject line creates several problems:
Key Issues:
- Makes inbox management difficult when all messages have identical subjects
- Prevents effective email filtering and delegation
- Some email clients group unrelated customer conversations into single threads
- Customers sometimes mistake replies as spam due to the generic subject
- Hinders auto-reply functionality
Shopify’s Response:
- Official staff confirmed this feature is not currently possible to implement via themes or technical settings
- Feedback has been logged with developers, but no timeline or commitment has been provided
- Staff continue to acknowledge requests but offer no concrete updates
Community Workarounds:
- Third-party apps like “G:Form Builder - Contact Form” allow custom subject lines
- Hidden form fields can add context to email body content
- Email client rules (Outlook, Google Workspace) can filter and re-route messages based on content
Status:
This request remains unresolved after nearly 5 years (2020-2025), with growing merchant frustration over what many consider a basic, easily implementable feature. The discussion is ongoing with no indication of when or if Shopify will address it.
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