That would be really helpful!
Changing the subject line when replying to the customer’s emails is a waste of time and prevents auto-replies.
Topic summary
Merchants are requesting the ability to customize the subject line of emails generated by Shopify’s contact form, which currently defaults to “New customer message on [date/time].” This generic subject line creates several problems:
Key Issues:
- Makes inbox management difficult when all messages have identical subjects
- Prevents effective email filtering and delegation
- Some email clients group unrelated customer conversations into single threads
- Customers sometimes mistake replies as spam due to the generic subject
- Hinders auto-reply functionality
Shopify’s Response:
- Official staff confirmed this feature is not currently possible to implement via themes or technical settings
- Feedback has been logged with developers, but no timeline or commitment has been provided
- Staff continue to acknowledge requests but offer no concrete updates
Community Workarounds:
- Third-party apps like “G:Form Builder - Contact Form” allow custom subject lines
- Hidden form fields can add context to email body content
- Email client rules (Outlook, Google Workspace) can filter and re-route messages based on content
Status:
This request remains unresolved after nearly 5 years (2020-2025), with growing merchant frustration over what many consider a basic, easily implementable feature. The discussion is ongoing with no indication of when or if Shopify will address it.
8 Likes