Yep! Another vote for this basic feature.
Topic summary
Merchants are requesting the ability to customize the subject line of emails generated by Shopify’s contact form, which currently defaults to “New customer message on [date/time].” This generic subject line creates several problems:
Key Issues:
- Makes inbox management difficult when all messages have identical subjects
- Prevents effective email filtering and delegation
- Some email clients group unrelated customer conversations into single threads
- Customers sometimes mistake replies as spam due to the generic subject
- Hinders auto-reply functionality
Shopify’s Response:
- Official staff confirmed this feature is not currently possible to implement via themes or technical settings
- Feedback has been logged with developers, but no timeline or commitment has been provided
- Staff continue to acknowledge requests but offer no concrete updates
Community Workarounds:
- Third-party apps like “G:Form Builder - Contact Form” allow custom subject lines
- Hidden form fields can add context to email body content
- Email client rules (Outlook, Google Workspace) can filter and re-route messages based on content
Status:
This request remains unresolved after nearly 5 years (2020-2025), with growing merchant frustration over what many consider a basic, easily implementable feature. The discussion is ongoing with no indication of when or if Shopify will address it.
1 Like
It’s very difficult when looking through my inbox and every subject line is the same to remember which email I wanted to address or which one I had just looked at. Also some email clients will lump multiple customer’s conversations into the same thread because of the subject line.
I just want the customer to input a subject line. Because they can’t, I will have to remove all contact forms from our website and just put our email address for them to copy and paste.
5 Likes
+1 to all of the above. Com’n Shopify, this is getting silly already. A liquid form variable to control the subject line is NOT too much to ask for.
5 Likes
It seems Shopify always relies on their app eco system for any improvements or tools that would be standard anywhere else. This simple request is a perfect example of really why the Shopify eco system is not working. They would rather advertise that they only charge $29 per month but forget to mention that once you are done and you need all these apps that are created to help the store, that more than 1/2 should be included with the platform. this make your real monthly cost anywhere from $100 to $1000 depending on which tools you need. Having said that the apps do not work together either with Shopify being at the centre hub for universal center. The apps have to be integrated together in order to work. Plus the design side for edit your pages and products has been left to page builders who in the beginning where charging $39 per month for the tools that should have been already supplied by SHopify’s platform, and now they range from $99 to $299 per month. So shopify doesn’t really want to enhance their platform when they can let the app developers do it and they get a cut of all the increase money. What shopify doesn’t realize is their competition is offering better value for the platforms they are on and include tools that shopify like to charge for. So this will be my last website i use shopify for. All future websites will be a different platform and I will be telling others about my findings after 13 years on Shopify. Really surprised, and extremely disappointed. THis feature request is just one example of many reasons why people will start looking else where.
4 Likes
It’s almost 2024, rapidly approaching 4 years. This is not a complicated request. I’m sure it would take no more than 5 to 10 minutes to code the ability to the store owner’s hands. The fact that 5.6 million Shopify stores send the EXACT SAME subject line to literally tens-of-millions customers is probably the reason Gmail sends ~50% of Shopify emails directly to SPAM.
Get on it.
5 Likes
Almost 4 years later and this still isn’t possible? WTF shopify?
3 Likes
+1 for adding this insanely basic feature
2 Likes
It’s seriously nuts that this hasn’t been updated by now. I could write the code to fix this at scale in a day. This has nothing to do with “limited resources”. I can only guess it’s a way for them to milk us for more fees through third party apps.
2 Likes
Also STILL waiting for this feature. How is Shopify a top platform but with some terrible features. Seems like this could be fixed in a day for thousands of people. Does Shopify not want to keep us happy?
4 Likes
I can’t believe this is still not fixed…
3 Likes
Another unheard vote for this
2 Likes
Another vote for this. Has anyone figured out a way to know which product the user selected contact from?
I posted my workaround for this issue (especially from the product page) above
here’s the link to my reply:
It’s been FOUR YEARS. WE NEED THIS FEATURE. WHAT THE HECK SHOPIFY? Also, would be useful to route emails to different inboxes. In our case, we have contact form, returns, and wholesale forms. We want contact to go to contact@company.com, returns to go to returns@company.com, and wholesale to wholesale@company.com. There is NO way to do this currently; every contact form goes to your Shopify Admin’s email.
1 Like
This is annoying for us too. How many replies are needed before you fix it?
Being able to route emails would be awesome. We use drag app in gmail (puts your emails into columns like Trello). I could have emails automatically go to certain columns based on subject line.
This example of a simple and valuable improvement for so many customers, after 4 years, demonstrates that Shopify management is either (or all):
- Oblivious, and has no system to understand customer needs
- Inept, and has no capability of prioritizing needs and effort to meet customer needs.
- Uncaring - they have the capability, but choose not to deploy it in their effort to maximize profit
This is one of many examples - poor management is always the culprit. Since Shopify management is not changing, don’t expect any update on this issue for the next 4 years.
Our solution is a simple rule addition to MSOutlook we use. Since we DO have control over the Form Name, that is used as a filter to forward the message using a specific template.
Hi Paul, have you heard anything back in 4 years? what are the chances you think? most developers at Shopify would have changed in 4 years, no?
hey Hank, you still work at Shopify…? any chance this has been escalated in 4 years…Covid is over…maybe it’s time to do basics?
better you switch to Shopify Forms free app (made by shopify) and then you can control . it’s easy to setup and don’t need a developer