We also have the same problem. Shopify just said sorry and told us to report it so they can follow up one day.
Topic summary
Multiple Shopify store owners report significant discrepancies between actual sales and dashboard analytics. One user received three sales but only one appeared in reporting; another shows 189 actual sales versus only 4 completed checkouts in analytics.
Key Issues Identified:
- Conversion rates displaying as 0.2% when actual rates are 4-6%
- Pixel tracking errors and incomplete data collection
- Problems persisting for months across multiple stores
- Shopify support acknowledges reports but hasn’t identified platform-wide issues
Potential Causes:
- Missing or improperly configured consent data via Shopify’s consent API
- Conflicting third-party apps interfering with tracking
- Geolocation detection inconsistencies:
window.Shopify.customerPrivacy.getRegion()reportedly returns incorrect countries after page refresh, affecting whether cookie banners display and consent is properly collected - Incorrect setup of Google Analytics or Facebook Pixel tracking codes
Suggested Troubleshooting:
- Check consent status using browser console:
window.Shopify.customerPrivacy.currentVisitorConsent() - Audit recently installed apps for tracking conflicts
- Verify payment processor integration
- Contact Shopify support for detailed analytics review
Status: Unresolved. The discussion remains open with no confirmed fix from Shopify.