Shopify Dawn Theme SEO problem with H1 tags on Main Page and Collections

Technical Q&A

Topic summary

Main issue: Correctly structuring heading tags (H1/H2) in Shopify’s Dawn theme for the homepage and collection pages after removing an H1 from the logo.

Key guidance:

  • Use a single H1 per page, ideally on the main banner heading of each collection page to clarify page topic for search engines.
  • H2 tags are appropriate for subheadings (e.g., sections or notifications), as long as the hierarchy reflects content structure and relevance.

Implementation details:

  • Edit Dawn theme Liquid files (e.g., main-page.liquid or the collection template) and wrap the banner heading text in an H1 tag. Ensure no other H1 exists on the page.

Tools suggested:

  • “SEOPro” app (developer disclosure provided) to audit SEO issues (titles, descriptions, meta fields), give recommendations, and bulk-optimize meta titles/descriptions across products and collections.

Status:

  • No conflict in the thread; clear next steps are provided but not yet confirmed as implemented by the original poster.

Notes:

  • An image of the banner heading was shared for context, but the technical guidance does not depend on it.
  • H1/H2: HTML heading tags that signal page structure and importance for SEO.
Summarized with AI on January 1. AI used: gpt-5.
1

Hello, I have recently started checking the SEO of my website and have discovered a significant issue with the H1 tags on my pages. I have removed the H1 tag from the logo on the main page and would like to assign H1 tags to the banner heading (as shown in the picture) on each collection page. However, I am unsure if this is the correct approach, as I have also noticed that H2 tags are assigned to card notifications.

If anyone could take a look at this and provide some guidance, I would greatly appreciate it. Thank you.

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2

Hi @Moniox95 ,

Assigning H1 tags to the main banner headings on your collection pages is indeed a good practice for SEO, as it helps search engines understand the structure and content of your pages better. However, it’s essential to ensure that each page has only one H1 tag to maintain a clear hierarchy for SEO.

To update the H1 tags on your collection pages using the Dawn theme, you’ll need to edit your theme’s liquid files. You can locate the section where the banner heading is coded, typically in the “main-page.liquid” or the specific collection template, and enclose the banner text in an

tag. Remember, you should only do this for the main heading of the page.

For the H2 tags assigned to card notifications, that can be appropriate, as H2 tags are used for subheadings and should describe the sections of content beneath them. Just make sure that the hierarchy and relevance of the content are consistent.

SEOPro can assist you further by conducting an SEO audit of your Shopify products and collections. This tool identifies SEO issues, such as missing keywords in various elements like titles, descriptions, and meta fields. SEOPro can also offer recommendations to achieve the perfect SEO score by fixing these elements. The bulk optimization feature might come in handy to update SEO Meta Titles and Descriptions across multiple products and collections efficiently.

Full disclosure: We are the developers of this app.