Shopify email campaign a few questions

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Topic summary

Main issues: discrepancies in Shopify Email reporting, how spam is flagged, unsubscribe behavior, and a request to insert Collections in emails.

  • Reporting: Orders driven by email appear in Marketing activity, not within the Shopify Email app. Rationale given: email tools typically track outcomes as part of overall marketing performance rather than attributing orders inside the email app itself.

  • Spam vs. Unsubscribe: Recipients mark emails as spam through their inbox provider (e.g., Gmail, Yahoo), not inside the email content. The unsubscribe link only removes the contact from your sending list and doesn’t collect “reason” feedback. ISPs (inbox providers) handle spam flags affecting deliverability; ESPs (email service providers like Shopify Email, Mailchimp) handle unsubscribes. These systems do not sync, so spam reports don’t automatically change a customer’s marketing status.

  • Feature gaps: No current option noted to collect unsubscribe reasons. No known way to auto-insert Collections; workaround is manual images/text with links.

  • Status: Informational guidance provided by a community member; no official commitments or timeline. Discussion remains open.

Summarized with AI on January 13. AI used: gpt-5.
1

I’m starting to use the shopify marketing campaigns and have a few questions.

  1. I notice that if you go into the App “email” It doesn’t report orders that have been placed but if you look at the activity in Marketing for that campaign it does. Why is this not filtering in the “email” app

  2. Some customers of course not realizing they clicked to subscribe when placing an order, are marking the email as spam. I don’t see where they can do that.
    …I clicked “unsubscribe” on one of the emails I sent to myself and it just unsubscribes me, it doesn’t ask me why or give me the option to mark it as spam so how are these customers getting to mark the email as spam.
    …(other email apps - like constant contact - when you unsubscribe they as a series of why questions…
    I never signed up, I get too many emails from you, I’m not interested in this content anymore etc… Will this be available to us in future updates as this email app grows?

  3. On the same note… If the customer marks it as spam… it does not unsubscribe them from receiving marketing on their customer info. If they think they’re getting spammed then certainly I do not want to email them again I’m assuming getting marked as spam will decrese the legitimacy of my email sending score somewhere.
    Why is it not unsubscribing them?

And… if any developers are reading this… Please… we need a way to inject Collections into the email not just products!

Any knowledge would be appreciated
Thanks!

1 Like
2

Hello @Bikes-Angel

Very interesting questions of yours! :slightly_smiling_face:

I had to spend a few minutes looking around to make sure I understand them.

  1. Why orders are not reported/ filtered in the Email app → Because this is not the major function of an email solution. Email marketing can serve multiple functions (from warming up leads, to acquire customers, to convert, to retain them, etc.), and placing order is on of those.

All those successfully placed orders is a result of the emails - as part of marketing, so the number only shows up here.

I can’t guarantee that I’ve found an EM solution that reports down to those metrics in their report. Usually, it’s reported as a result of overall marketing :slightly_smiling_face:

  1. There’s no option to report an email as spam in the email, but there is one in the email service that yoru customers use - for example Gmail.

  2. Why marking an email as spam does not unsubscribe the customer:

Subscribers can mark an email as spam for any number of reasons but the most likely scenario is that they simply no longer want to receive your emails and instead of unsubscribing within the email, they simply click the Spam button in the email inbox - the fastest option.

The Spam button helps flags the ISPs (Gmail, Hotmail, Yahoo, etc.) to take notice and slowly filter out your content down the drain - which affects your future email marketing performance.

Meanwhile, the Subscribe button - which belongs to the email service provider that you’re using (Shopify, mailchimp, Brevo) is to stop you from sending emails to customers.

These 2 functions do not engage or connect in any way. The ISPs and your email service provider do not collaborate or have power over one another. They are separate solutions.

  • Last question: We need a way to inject Collections into the email not just products! → So far I don’t know any solution that lets you do this automatically. You might have to set it up manually (with photos and text, and link to the collection/ products).

I hope this helps! :slightly_smiling_face: