Shopify email marketing emails not working?

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Topic summary

Issue: Abandoned cart/automation emails are not sending, with errors shown in linked screenshots. Store URL provided (koozeys.com).

Cause suggested: The current automation likely uses the trigger “Customer left online store without making a purchase,” which won’t fire if visitors haven’t provided an email address while browsing.

Recommendation: Switch the automation trigger to “Customer abandons checkout.” This trigger activates after a shopper enters their email during checkout but leaves before completing payment, ensuring the email can be sent.

Key terms:

  • Abandoned cart/checkout: When a shopper adds items but doesn’t complete the purchase.
  • Trigger: The condition in an automation that determines when an email is sent.

Attachments: Two screenshots appear to show the errors and setup; details are not described in text, so visuals may be important.

Status: No confirmation of fix; discussion remains open pending results after changing the trigger.

Summarized with AI on December 26. AI used: gpt-5.
1

Hey why are there errors? my abandoned cart customers arent getting my email i set up by the looks of it

https://ibb.co/vq00LzF

https://ibb.co/7rnqFqN

thanks

1 Like
2

Thank you.

koozeys.com

1 Like
3

Hi @mrpluckyguy

The email doesn’t trigger probably because your visitors might not have left their email with the condition “Customer left online store without making a purchase”.

So, I suggest changing the trigger to the ‘Customer abandons checkout’ trigger.

I hope this helps!