Shopify Facebook & Instagram App won't connect- keep getting feature not available yet message.

Shopify Apps
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Topic summary

A merchant is experiencing connection issues with Shopify’s Facebook & Instagram app, repeatedly receiving a “feature not available yet” message despite their product catalog successfully syncing to Meta.

Current situation:

  • Product catalog is visible in Meta Commerce Manager, suggesting some level of integration
  • The Shopify app itself fails to establish connection
  • Same “not available” message appears when accessing ‘Shops’ in Meta Commerce Centre

Key questions raised:

  • Whether the connection is actually functional since catalog sync works
  • If Meta pixel installation is required (but can’t be accessed without connection)
  • Whether new Instagram/Facebook accounts have restrictions on Shop features

Attempted solutions:

  • Clearing browser cache (unsuccessful)

Status: Issue remains unresolved. The merchant notes Shopify support has not been helpful, and their business relies heavily on social media integration.

Summarized with AI on October 27. AI used: claude-sonnet-4-5-20250929.
1

So i’m confused…

I’m on my Meta account, which is linked to both my Instagram and Facebook accounts… it has also successfully synced my Shopify catalogue and I can see all my product items there on Meta (which tells me that if Meta’s synced to my catalogue then surely the Facebook & Instagram Shopify app is working).

HOWEVER

When I go to the Facebook & Instagram app on Shopify, it relentlessly fails to connect.

See Steps below for what’s happening-

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Strangely I am also getting the same message when in the Meta Commerce centre and clicking on ‘Shops’.

Is it all related?

Am I actually connected already because my catalogue has synced?

I’ve been told something about inserting meta pixels into my code, but apparently I can’t get these pixels until I connect in the first place?

Is my IG/ FB account too new to have the Shop feature, which is why it’s saying this feature isn’t available to you yet?

If anyone can help I would super appreciate it, as my business depends on social media to perform and getting no luck from Shopify support.

Thanks!

2

Could you please delete the cache of the Browser and try again.

3

Unfortunately this did not work no :disappointed_face: any other recommendations? Thanks!