Hoping for some help. Since the 21st of June we have had a massive decrease in recorded traffic to our site. We use both Semrush and Google Analytics to crosscheck most of our data-on a regular basis and the traffic numbers they are recording seems to be consistent, but the data shown on Shopify “analytics” is significantly less. We have even had days in the last few months where we have recorded more sales than we have website traffic (data shown from Shopify).
On average we usually see about 40 site visits per day. However, since the 21st of June Shopify is recoding around 8 sessions a day…
I understand there are always going to be slight discrepancies in the data. But we run a number of other websites and have never had this much of a data discrepancy. Has anyone else experienced a massive decrease in “perceived” website traffic on Shopify? Or does anyone have any pointers for us / area’s to look into?
We have spoken to Shopify representatives who haven’t been able to get to the bottom of this.
We are having similar problems. Google Analytics is showing sessions and visitors far more than Shopify’s report. E.g. yesteday GA showed 290 sessions and 287 visitors whilst Shopify totaled 27 visitors in 28 sessions. I’ve ruled out few problems from GA, e.g. tracking the same session several times since we have so little traffic.
I’ve checked that Shopify reports that visitors came from Spain (one visitor) and US (25 visitors). But GA shows that we have traffic also from Germany (2 visitors) and France (42 visitors) and a lot more from US and Spain (more than 200 visitors).
Also if I check Google Ads traffic I can see that on the same day we received 218 link clicks. However, I’m not sure if these link clicks lead directly to our website.
It might be that Shopify may not be noticing traffic coming from cross-network sources. If I remove all the traffic from cross-network it shows only 30 visitors compared to Shopify’s 28 visitors. However I can see from the Shopify’s report that most of the visitors are coming from Google according to the UTM campaign name.
We have another webshop as well. Here GA shows around 20% less traffic than Shopify. The biggest difference here is that in this shop 99% of the traffic comes from only one country.
Thank you for your insight here. I have also done the same troubleshooting to identify exactly where the “major traffic” discrepancy is coming from. For us we don’t advertise on this website as it is our “wholesale website” so we don’t have any active google ads + we only ship to Australia.
My issue is that on the 21st of June something has occurred whereby Shopify isn’t showing the same session data as it used to and GA has not changed.
I have been chatting to Shopify and they are saying to expect discrepancies, which we understand due to both platforms tracking sessions/traffic differently. However, prior to the date of the 21st of June, GA + Shopify was showing relatively similar numbers. So I wonder if from the 21st of June for some reason that Shopify is not noticing traffic coming from cross network sources. As most of our website visitors usually are referred from our “retail” website?