Shopify Held Authority? Shopify SWA member?

Shopify Discussion

Topic summary

Suspected Phishing Scam Targeting Shopify Merchants

Multiple merchants received suspicious emails claiming to be from “Shopify Held Authority” or “Shopify SWA Member.” The emails:

  • Allege store setup errors affecting sales performance and media platform visibility
  • Use urgent, threatening language about permanent loss of conversions and store ranking
  • Reference platforms like Instagram, Facebook, AliExpress, and Shop More
  • Contain reversed/mirrored text at the end (a common phishing tactic)
  • Come from personal Gmail addresses (e.g., temmybrand51@gmail.com)
  • Claim affiliation with Shopify co-founder Daniel Weinand

Official Response:

Shopify staff member Imogen_1 confirmed these emails do not appear legitimate.

Recommended Actions:

  • Forward suspicious emails to safety@shopify.com
  • Contact Shopify Support directly via their AI Assistant for verification
  • Do not respond to or click links in these emails

The discussion remains open as merchants report similar scam attempts.

Summarized with AI on November 10. AI used: claude-sonnet-4-5-20250929.
1

I received an email from Shopify Held Authority. Is it a scam?

Dear Merchant
Hello, we hope this message finds you well. My name is xxxx xxxx, I am a Shopify SWA Member. I have been assigned the task of conducting a tracking analysis on our merchant stores to identify their sales performance and conversion rates. Upon analyzing your store data, We have identified some errors that may have occurred during the setup process.

It seems that these errors may have been a result of either setting up the store yourself or hiring someone without sufficient knowledge of our website’s setup process. We are reaching out to you to address these issues and make the necessary adjustments as soon as possible.

Based on our store tracker analysis, we have discovered that these setup errors are preventing your store from being live on various media platforms that we partner with, such as Instagram, Facebook, Twitter, Ali Express, Jiji, and Shop More. This is hindering your ability to acquire potential customers who are interested in the products you sell.

We are here to provide you with guidance and assistance in redesigning and making the necessary adjustments to your store. We kindly request your immediate response to this message. Failure to take action and consider this message may result in deranking of your store, and any conversions you have made will be permanently lost. There will be no opportunity to regain your store.

Please treat this matter with the urgency it deserves. We are committed to helping you succeed with your Shopify store and look forward to working together to resolve these issues.

Thank you,

Shopify Held Authority
Co-funder of Shopify:xxxx xxxx
Assigned Agent: xxxx xxxx

2

Same looking for a response o.o

3

i reached out to support and they told me to send this email to safety@shopify.com i recommend you do the same!

4

recieved same message here I think its a scam

### Temmy Brand temmybrand51@gmail.com

Shopify Store Analysis Host.

Date Issued: 02-04-2024
Dear Merchant

Hello, we hope this message finds you well. My name is Temmy, I am a Shopify SWA Member. I have been assigned the task of conducting a tracking analysis on our merchant stores to identify their revenue performance and conversion rates. Upon analyzing your store data, We have identified some errors that may have occurred during the setup process.

It seems that these errors may have been a result of either setting up the store yourself or hiring someone without sufficient knowledge of our website’s setup process. We are reaching out to you to address these issues and make the necessary adjustments as soon as possible.

Based on our store tracker analysis, we have discovered that these setup errors are preventing your store from being live on various media platforms that we partner with, such as Instagram, Facebook, Twitter, Ali Express, Jiji, and Shop More. This is hindering your ability to acquire potential customers who are interested in the products you offer.

We are here to provide you with guidance and assistance in redesigning and making the necessary adjustments to your store. We kindly request your immediate response to this message. Failure to take action and consider this message may result in deranking of your store, and any revenue you have generated will be permanently lost. There will be no opportunity to regain your store.

Please treat this matter with the urgency it deserves. We are committed to helping you succeed with your Shopify store and look forward to working together to resolve these issues.

Thank you,

Shopify Held Authority
Co-founder of Shopify: Daniel Weinand
Assigned Agent: Temmy Brand

© Shopify, 151 O’Connor Street, Ground floor,
Ottawa ON, K2P 2L8

5

Hi there, @VFT and @4cents . Thanks for taking the time to reach out to the Shopify Community regarding this email. My name is Imogen. It’s good to meet you. This email certainly doesn’t look like any that I have seen this email sent to merchants or users of our platform, so you were right to be sceptical about it. Based on the information you’ve shared here, I do not believe that these are legitimate emails.

What I recommend to you folks here is that, if you ever receive emails that claim to come from Shopify, but you’re unsure, that you reach out directly to our Support Team via our AI Assistant so we can look into this email, and verify if it’s legitimate or now. I recommend that you folks reach out to our Team just for final confirmation regarding the legitimacy of this email.

1 Like