Shopify Held Authority? Shopify SWA member?

Shopify Discussion

Topic summary

Suspected Phishing Scam Targeting Shopify Merchants

Multiple merchants received suspicious emails claiming to be from “Shopify Held Authority” or “Shopify SWA Member.” The emails:

  • Allege store setup errors affecting sales performance and media platform visibility
  • Use urgent, threatening language about permanent loss of conversions and store ranking
  • Reference platforms like Instagram, Facebook, AliExpress, and Shop More
  • Contain reversed/mirrored text at the end (a common phishing tactic)
  • Come from personal Gmail addresses (e.g., temmybrand51@gmail.com)
  • Claim affiliation with Shopify co-founder Daniel Weinand

Official Response:

Shopify staff member Imogen_1 confirmed these emails do not appear legitimate.

Recommended Actions:

  • Forward suspicious emails to safety@shopify.com
  • Contact Shopify Support directly via their AI Assistant for verification
  • Do not respond to or click links in these emails

The discussion remains open as merchants report similar scam attempts.

Summarized with AI on November 10. AI used: claude-sonnet-4-5-20250929.
4

recieved same message here I think its a scam

### Temmy Brand temmybrand51@gmail.com

Shopify Store Analysis Host.

Date Issued: 02-04-2024
Dear Merchant

Hello, we hope this message finds you well. My name is Temmy, I am a Shopify SWA Member. I have been assigned the task of conducting a tracking analysis on our merchant stores to identify their revenue performance and conversion rates. Upon analyzing your store data, We have identified some errors that may have occurred during the setup process.

It seems that these errors may have been a result of either setting up the store yourself or hiring someone without sufficient knowledge of our website’s setup process. We are reaching out to you to address these issues and make the necessary adjustments as soon as possible.

Based on our store tracker analysis, we have discovered that these setup errors are preventing your store from being live on various media platforms that we partner with, such as Instagram, Facebook, Twitter, Ali Express, Jiji, and Shop More. This is hindering your ability to acquire potential customers who are interested in the products you offer.

We are here to provide you with guidance and assistance in redesigning and making the necessary adjustments to your store. We kindly request your immediate response to this message. Failure to take action and consider this message may result in deranking of your store, and any revenue you have generated will be permanently lost. There will be no opportunity to regain your store.

Please treat this matter with the urgency it deserves. We are committed to helping you succeed with your Shopify store and look forward to working together to resolve these issues.

Thank you,

Shopify Held Authority
Co-founder of Shopify: Daniel Weinand
Assigned Agent: Temmy Brand

© Shopify, 151 O’Connor Street, Ground floor,
Ottawa ON, K2P 2L8