Shopify Markets - Selling Internationally Just Got Easier

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Topic summary

Shopify announces “Markets,” enabling international selling from one store with grouped-country markets, localized domains/subdomains, up to 20 languages, local currencies/payment methods (via Shopify Payments), and duties/taxes calculation on Advanced plans. Images illustrate setup steps and domain/language management.

Key issues raised:

  • Languages: Hong Kong/Macau combined Chinese caused selling limits; language selector behavior changed. One user later confirms multi-language (up to 20) now works again. Requests for broader language support (e.g., Hausa).
  • Domains/SEO: Primary domain errors and broken localized URLs (/fr, /es) after Markets; SEO indexing concerns. Clarification: one version per language per market (URLs like /en, /es).
  • Accounting: Xero integration pulled amounts in wrong currencies; request for an app that handles Markets + multi-currency. Advice: validate integrations before enabling.
  • Shipping: Complex rate logic (weight/package type, country) and lack of NZ courier real-time rates.
  • Inventory/fulfillment: Cannot restrict inventory or auto-route fulfillment by market/location; several running multiple stores as a workaround. Reports of SEO and feed issues tied to this.

Updates/Workarounds:

  • “Market-specific inventory and fulfillment” exists in beta; contact Shopify Support for access.
  • Third-party app “Advanced Store Localization” cited as a workable workaround for location-based stock.

Status: Partially resolved. Language issues improved; per-market inventory/fulfillment remains unmet for most, discussion ongoing.

Summarized with AI on January 29. AI used: gpt-5.
24

@UKPreppingShop

in a nutshell you can’t do this, I’m now forced to run a uk site and shop under a co uk domain and a .com for the euro market as shopify markets is incapable of separating inventory by customer local. So all you stock from all locations is available to all customers irrespective of location.

even the new updates where shopify is pushing markets, again they have completely missed inventory management by location.

they really are not thinking international but cross border shipping, it’s a different thing.

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