Shopify please add unit pricing to USA!!!

Shopify Discussion

Topic summary

A user is requesting that Shopify expand unit pricing functionality to the United States. Currently, according to Shopify’s documentation, unit pricing features are only available to stores in the European Union and Switzerland.

Current Limitation:

  • Unit pricing is geographically restricted to EU/Switzerland stores only
  • No official explanation provided for this regional limitation

Suggested Workaround:

  • Manually add unit prices in product descriptions
  • Use custom metafields with theme modifications to display unit pricing
  • This approach requires manual implementation but can serve as a temporary solution

The discussion remains open with no indication of when or if Shopify plans to extend this feature to other regions.

Summarized with AI on October 27. AI used: claude-sonnet-4-5-20250929.
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https://shopify.dev/docs/storefronts/themes/pricing-payments/unit-pricing

“Unit prices are available only to stores located in the European Union (EU) or Switzerland”

But why? What’s the holdup? This is such an important feature for lots of different kinds of stores.

1 Like
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@ctevan One workaround is to manually add unit prices in your product descriptions or use a custom metafield and display it with a theme edit. It’s not automatic, but it gets the job done until Shopify supports it globally.