Shopify POS Add Customer Accepts Marketing Option

Retail & Point of Sale
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Topic summary

Shopify POS recently changed how the “Accepts Marketing” option works when adding customers at checkout, creating frustration among retailers.

The Problem:

  • Previously, the “Accepts Marketing” button appeared directly on the Add Customer screen during checkout
  • Now requires navigating into the customer profile as a separate step after adding them
  • The extra step increases likelihood staff will forget to enable marketing consent

Additional Issues Reported:

  • POS now assumes all customers are new rather than returning
  • Customer search functionality has been degraded
  • Change impacts front-end checkout speed, making transactions slower

Merchant Concerns:

  • Collecting marketing consent is a primary reason for gathering customer information at checkout
  • Multiple users consider this “the worst change ever” to POS workflows
  • The modification affects customer-facing operations rather than just back-end tasks

Status:

  • A Shopify representative acknowledged the feedback and submitted it to the Retail Development Team
  • Users are encouraged to submit feedback through the POS App’s Support tab
  • As of the latest posts, the issue remains unresolved with marketing consent still off by default
Summarized with AI on October 28. AI used: claude-sonnet-4-5-20250929.
1

Anybody else having this issue?

Before, when I hit Add Customer, it brings me to a page that allows me to hit “Accepts Marketing” button at the bottom

Now after filling Add Customer, I need to go into the customer profile to hit the "Accepts Marketing button. Extra step is just annoying - staff more likely to forget.

4 Likes
2

This is happening with my POS clients too. It’s really annoying.

1 Like
3

YES!!! And it is really frustrating me. Also you can’t just search a customer like we used to. The POS seems to assume that everybody is a NEW customer and it’s the 80/20 rule where only 20% are new, most are returning! I have sent numerous requests to shopify to fix this, go back the way it was. I don’t think they listen until they have enough feedback. PLEASE let them know.

3 Likes
4

Shopify has made a lot of changes that require extra steps, but this one is the most frustrating because it’s essentially at the front end instead of at the back end. I hate that it takes more time now to check out a customer. I’ve thought it bad when Shopify changes started taking me extra time at the end of the day to reconcile and do other behind-the-scenes stuff, but this is way worse.

5

100% this is the worst change ever!!!

6

Agreed. The entire point of getting the customer’s info at checkout is for marketing. Why would you hide this setting?

7

Hi there, @HauntedGameCafe . Thanks for taking the time to follow up on this thread and share your feedback around this change in workflows with accepting marketing for your customers.

I’ve gone ahead and completed a feedback submission on your behalf to our Retail Development Team. We’re always collecting feedback to enhance our products and investigate changes we’ve made and their efficacy, so we’re thankful you took the time to share some feedback with us today.

Additionally, I recommend that any time you have feedback around POS that you would like to share, that you use the contact options available in the ‘Support’ Tab of the POS App. Reaching out to us this way gets you directly connected with our Retail Team, who are the folks best equipped in all things Retail and POS!

5 Likes
8

Any update on this request? It seems like Accepts Email Marketing is still turned off by default.

1 Like
9

Yes, we would like to have this option as well.