Shopify products and pages not updating on Instagram

Technical Q&A

Topic summary

Main issue: Shopify product/page updates are not appearing on Instagram, and some Shopify pages themselves display outdated content.

Key symptoms reported:

  • Instagram links open an old Shopify shipping page despite the page being edited and saved.
  • Deleted products still appear as tag options; new products do not show up to tag.
  • Price changes in Shopify are not updating on Instagram and Facebook.
  • Products show as “synced” in Shopify for Facebook/Instagram but do not appear on Instagram after days.

Suggested causes/steps:

  • Facebook catalogue sync (the product feed Instagram Shopping uses) may be failing; use Facebook Help Center guides to troubleshoot and manually add products to the Instagram catalogue when missing.
  • Potential browser caching: closing Shopify and clearing browsing history makes updated pages appear, though this is not a practical fix for end users.
  • One user suspected the issue is within Shopify when the live site showed old text despite saved edits.

Latest status:

  • As of 2024, users still report issues, including possible conflicts with add-on apps (two Instafeed apps installed). No confirmed resolution or official fix was posted.

Open questions:

  • Reliable method to force catalogue re-sync and ensure Shopify edits propagate to Instagram.
  • Whether specific apps impact syncing behavior.
Summarized with AI on December 28. AI used: gpt-5.
2

Hi there,
Jack from OpenThinking here!

That’s probably because the Facebook catalogue isn’t syncing with your Instagram one correctly. I did find this guide in the Facebook help centre that has helped a few others get this issue sorted. You can manually add the products to your Instagram catalogue if they are not appearing and then you will be able to tag them in your Instagram posts. They also have a ‘troubleshoot catalogue’ page in the help centre here too that may help.

let me know if this works for your. If yes; accept my answer and give me thumbs up! Thank you.

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