I have a site on Shopify that I rebranded/renamed a few months ago. I did a URL change but did not set up an entire new site. I ran a Semrush audit and it it saying I have over 1.1k backlinks, but over 800 of them are from the previous url. Is this going to cause an SEO problem? If so, how would I go about managing redirects to over 800 links? Thank you!
Topic summary
SEO implications after a Shopify rebrand/URL change and how to handle legacy backlinks/redirects. The site was rebranded a few months ago with a URL change but not a full rebuild. A Semrush audit reports ~1.1k backlinks, with 800+ still pointing to the previous URL.
Key questions raised:
- Will having most backlinks to the old URL harm SEO?
- What’s the practical way to manage redirects for 800+ old links?
Context/terms:
- Backlinks: inbound links from other websites that can influence search visibility.
- Redirects (commonly 301): send users and search engines from an old URL to a new one.
- Semrush: an SEO auditing/monitoring tool.
Outcomes/status:
- No solutions or decisions yet. The poster is seeking guidance on whether the backlog of old-URL backlinks is a problem and how to implement large-scale redirects in Shopify. The discussion remains open.