Hello @DaveD ,
Greetings from flareAI app helping Shopify merchants get $6Million+ in sales from Google Search, on autopilot! I am Gina, and I am here to help.
It is possible to display Instagram posts on your Shopify store page without having to create a Facebook account or using the Facebook developer tools. There are third-party Shopify apps available that allow you to easily embed Instagram feeds on your store page.
Regarding your question about whether Facebook is still a beneficial platform to run alongside Shopify, it depends on your target audience and the nature of your business. While it’s true that younger generations may not be as active on Facebook as they are on other social media platforms like Instagram, Facebook still has a large user base and can be a valuable tool for reaching a wide range of potential customers. Additionally, Facebook offers powerful advertising tools that can help you target specific demographics and interests.
That being said, it’s important to consider your business goals and target audience when deciding which social media platforms to focus on. If your target audience is more active on Instagram, for example, it may be more beneficial to focus your efforts on building your presence on that platform.
Overall, it’s important to prioritize your time and resources on the platforms that will best help you achieve your business goals, rather than feeling like you need to be active on every social media platform.
Gina