The discussion addresses how to properly use Shopify metafields for Google Merchant Center, specifically focusing on variant metafields visible in the Shopify Product Admin interface.
Key clarifications provided:
Recommendation:
Include all optional attributes beyond just the variant fields shown in Shopify’s interface. Google’s merchant documentation contains a comprehensive list of additional attributes that can enhance product listings.
Resolution: The question was answered with a link to Google’s official merchant attribute documentation for further reference.
Hi Emmanuel,
What is the best way to use Shopify Metafields for Google Merchant Center?
And are the Google “Variant” Metafields that appear on the Shopify Product Admin page required for all products regardless of whether they have a variant option, or strictly just for products with size, color, etc. variants?
Thank you!
Hello Elle, thank you for your question.
The variant attributes, are required if you are submitting multiple similar products that vary by color, size, material, pattern, age group or gender.
This will also increase your data feed quality by submitting these.
But you can submit these attribute also for products that don’t vary by these attributes, for example a single product.
I always recommend to add all optional attributes, and there are a lot more then you see there, have a look here: https://support.google.com/merchants/answer/7052112?hl=en
Thank you so much Emmanuel!
