We are a small business and have not hired anyone for Google Ads etc at this point. It is a bit more confusing than running Meta Ads in my opinion. If we have one campaign, what tends to be more profitable for smaller, niche products? Performance Max campaign, or shopping campaign?
Hello Livingthebest, thank you for great question and welcome to the Shopify AMA. I’m your host Emmanuel from FeedArmy.
I would honestly test both. Because sometimes you might be surprised how good PMax performs. Test it for a month or two. If the costs are too high and your ROAS is not on target. Then use standard shopping campaigns, and configure it to ensure you are targeting specific search intent. I have a great guide on how to set this up here: https://www.youtube.com/watch?v=CiRIDzRrHno
Hope this helps.